Writing
A versatile and thoughtful writer
Alexis is known for creating a variety of written content to fit the needs of her clients. She focuses on a range of topics including subscription business insight, marketing and advertising, health and wellness, and travel. She is also an accomplished content creator, with experience writing content for manuals, online video/audio programs and in-person workshops for organizations like Warriors at Ease, The Great Courses and Boulder Crest Foundation.
Visit Passports to the World to read about Alexis' recent travels and to get detailed travel itineraries for your next trip.
Alexis writes for, produces and hosts the podcast Wild Blue Yonder Meditations. She is an experienced writer in this field, with over 300 episodes available to listeners..
She is currently working on publishing two books.
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Recent Work
Meditation for Beginners: Why Practice & How to Get Started
"Though meditation may seem like an austere practice reserved for only the most devout, it’s actually a practice for everyone."
Do Small Businesses Need a TikTok Channel?
"It’s no secret that the app TikTok is one of the most popular social media platforms in the world...However, does the hotness of TikTok make it the right platform for all small businesses?"
The Role of User Experience in Web Design
"Every business has a website these days, but not all websites are created equal. With people spending more time than ever online, excellent user experience is crucial for small business websites."
Cultural Nuances in Advertising: Exploring Asian, European, and American Styles
"While some aspects of layout and design can have universal appeal, adapting advertisements across cultures requires careful consideration of cultural sensitivities and values."
How Adobe Changed Their Approach to Recurring Payments
"Part of what has made Adobe so successful in the recurring revenue space is their willingness to pivot based on the wealth of data they collect. Their DDOM strategy has led to specific but important changes in their business processes that have increased their basis points and their bottom line."
Hieroglyphics, Infographics, Memes, GIFs and Emojis: A Brief History
"Many of us think of hieroglyphics as an ancient or even dead language. But is that really accurate? In many ways, humans use modern-day hieroglyphics every day to communicate across a variety of platforms."
The Keys to Building a Robust Subscription Business
"Subscriptions may be easy to replicate, but it’s much harder to turn them into a robust and successful revenue model. Why?"
5 Tips for Creating Visually Appealing Graphics for Social Media
"Creating visually appealing graphics for social media is an essential part of any successful social media marketing campaign. The graphics used on social media should be eye-catching, informative, and most importantly, should resonate with your target audience."
How Technology Will Change Everything About Us and Subscription Businesses
"One question that’s certainly top of mind for most subscription businesses is: are subscriptions resilient to economic downturns and increases in inflation?
It’s a serious concern, one that’s driving businesses to assess their current pricing models, what they offer and how they can future-proof the business."